MIPR DIRECTOR'S COMMENTS FEATURED IN ARTICLE IN THE WEEK

www.theweek.co.uk

www.theweek.co.uk

Wearable technology is the way of the future, and as companies are working as fast as possible to come up with 'the next best thing', there are challenges they are facing along the way. Jessica Deneweth Zendler, Director of the Michigan Performance Research Laboratory, provides some insight to the challenges faced by companies and the commercial products they are producing. 

Read the article here.